![]() Investment in seven Pro Tools | S6 modular control surfaces networked and running on the same platform as the news and editing rooms enables the broadcaster to place creativity at the center of its audio workflow, allowing mixers to work more efficiently and fluidly. Prior to adopting MediaCentral, Sky’s audio team operated in a silo. Using Avid MediaCentral | UX, the cloud-based web front end to MediaCentral, Sky editors have the freedom to write scripts, view and edit video, record voiceovers, add and preview graphics, search across multiple systems simultaneously, send stories straight to air, and publish to social media platforms or the website, from anywhere, significantly boosting productivity and efficiency. “Investment in the MediaCentral Platform provides us with a more scalable, secure and flexible production and delivery environment, future-proofing us to meet the next wave of broadcast industry demands and significantly increasing our efficiency.”īy investing in Avid NEXIS | E4 software-defined storage platform connected to Avid Media Composer, Sky is able to quickly and easily acquire, edit, and deliver content in any resolution-including 2K and Ultra HD.įacilitating collaboration and enabling producers and editors in remote locations and the newsroom to connect more efficiently was another key driver for Sky. “Our goal is providing customers the very best TV experience, delivering highly engaging content,” said Kevin Hughes, director of broadcast engineering at Sky Deutschland. Sky needed a future-proofed workflow flexible enough to take advantage of and monetize new and emerging technologies such as Ultra High Definition (UHD). Now, with solutions from the Avid Media, Storage and Artist Suites, Sky’s news and sports production teams can access the most comprehensive individual products at every stage of the workflow to create, collaborate, distribute, optimise and monetise its content. ![]() ![]() Sky Deutschland has significantly expanded its investment in the Avid MediaCentral Platform. By Fergal Ringrose, Editorial Director, Europe ![]()
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