![]() The Follow button is always a way to fine-tune your News Feed to get the types of updates you want to see.ħ. Follow: Follow is a way to hear from people you’re interested in, even if you’re not friends. Event: Use the Facebook Event feature to organize events, gather RSVPs, respond to invites, and keep up with what your friends are doing.Ħ. Chat: Chat is a feature that lets you send instant messages to your friends.ĥ. Badge: A Badge is a personalized box you create to share your Facebook profile, photos, or Page on other websites.Ĥ. App: Facebook Apps are created by third parties and add more features and functionality to your Facebook experience.ģ. Here you can edit your name or email, change your notification preferences, turn on extra security features, and more.Ģ. Account Settings: Your settings are used to manage basic account preferences. But if you or your admins are new to Facebook, it’s good to get acquainted with these terms as soon as possible.ġ. This section might be a bit of a refresher for most readers. Our resource is broken up into sections for convenience: General, Pages, and Insights. We’ve compiled some of the most commonly used Facebook terms that you’ll come across as a marketer. These are terms you’ll see in various parts of Facebook, and also analytics tools. ![]() ![]() The social network has an extensive vocabulary that you’ll probably never be quizzed on, but knowing the difference between terms such as “total reach” and “organic reach” will impact your Facebook strategy. Whether you’re a novice or experienced Facebook marketer, it’s easy to get tripped up on terminology. ![]()
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